Where did it start?

Honestly, back in high school. When every event or party was always at my house.

Which really all started via my Mamaw, because every big dinner was always at her house.

So you just learn by being in it and around it every day. It becomes part of your DNA.

It continued on for me in college and after, I was always the event planner at Toyota. Then, eventually, it became my whole life.

RunTheBluegrass brought 5000+ people from all 50 U.S. states (and beyond) to it every spring, making it the 2nd largest race in all of Kentucky. I did all the marketing.

The advent of social media certainly opened doors for everyone with a message. But then you quickly find yourself competing against everyone without a (real) message! So you gotta know what you’re doing if you want to expand.

Through the race, I realized that I was good at helping other brands grow alongside us. Sponsors, partners, vendors, etc. Many, we even invested our own capital into. Today, I just love to focus on helping those with dreams, it’s the greatest joy of living, helping others!