Lexington's ideas, talent and businesses
must become synonymous with
automobiles Made in Japan,
haute couture Designed in Paris,
or art Created in Florence, Italy.
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How we are perceived matters.
"We are creating a SuperBrand." - Alltech President, Dr. Pearse Lyons |
Lexington, Kentucky
The Intellectual Capital of the World... The Athens of the West... Opportunity City.
Huh? Really???
You mean to say Kentuckians are not all toothless, shoeless and clueless???
Yes, that's precisely what I mean. And it is precisely what we must tell the world. Who we REALLY are. We must manage how the nation and world perceives us - and data even shows we need to rebuild Lexington internally, within our own borders.
How we perceive ourselves, and how we allow the world to perceive us, determines everything.
More, very very soon.
Particularly with Superbranding Lexington during the 2010 World Equestrian Games.
